Me and the clever scientist!!
From time to time I get invited to beauty PR events. They mostly involve going along to a swanky hotel, having a drink and being introduced to the next best thing in the beauty world. Sometimes they are amazingly creative and involve theatrical backdrops with elfin models being made up with a plethora of new wonder products, sometimes they are deadly boring, sometimes the products are just embarrassingly bad and you make your excuses and leave and sometimes they are damn brillliant.
I went along to Space NK last week for the launch of their newest product "Algenist" and wasn't quite sure what to expect. I was imagining some kind of sludgy, green, algae based gel that would smell gross and promise the world, but went along all the same.
After a breakfast of mini bagels and amazing fruit concoctions, two bespectacled, nervous looking men arrived to tell us all about their new product. This in itself was one for the books. Most of these events are filled with stunning modelesque women raving about the new big thing.
For the next twenty minutes we were treated to a (very interesting) chemistry style class about Algenist. Basically, these guys are scientists and come from a biotechnology company in San Francisco. They discovered Alguronic Acid which is a derivative of "micro-algae" totally by mistake (they actually specialise in renewable energy sources) but after lots of trials realised that it is a miracle product that can reduce wrinkles and boost radiance considerably. These guys had no idea about beauty but knew they were onto a good thing. (Or so the story goes).
We saw the proof in the pictures and it was quite outstanding. After a month of using the creams, wrinkles had been reduced considerably (by 25% if i remember rightly) as had dark cirles. Is this a true miracle product I asked myself? Have our prayers been answered? Are we on the road to looking like fresh faced 18 year olds?
Well, Chris (my husband) and I have been using the stuff for a week. Chris didn't use more than soap and water before I met him and is always a bit dubious about these things but I can honstly say that his skin looks stunning...really glowing and healthy. I haven't really noticed a change on my own skin yet but will persevere and give you an update in a month.
Check out the range of Algenist products at http://algenist.com and pop into your local Space NK in the coming weeks. It has gone down a storm in the USA!! My favourite product in the range is the Complete Eye Renewal Balm which can also be used as a great primer!! xx
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